Don't blow the budget, blow minds

A home is more than an address. It’s where meals and memories are made. Whether yours is a space for spreading out homework or rolling out dough, our abode is where many of us, when not at work, spend the majority of our time. And so it’s no wonder, according to Atlus Group based on Statistics Canada data, that Canadians spent over $70 billion in the renovation industry in 2016. More specifically, 65% of households that read the Winnipeg Free Press spent more than $20,000 on home improvements in the past two years.

Slow and steady enhancements can keep a big spend at bay. But when it comes to home improvements, you don’t need to take out a second mortgage to find beautiful accessories, stylish accent furniture or new appliances to make your space feel superior. Yes, new flooring, siding, and windows are impactful from both an energetic and aesthetic perspective, but here in Winnipeg there are plenty of locally owned options for price conscious individuals.

Doug Creighton, owner of Primary Direct Liquidation says, "We sell name brand, quality products for much less than retail. With a large number of Manitobans who own homes and cottages, there is a rhythm of moving furniture and appliances from living room to rec room to the lake. From unique accessories to appliances, we can help furnish your home or cottage."

What Creighton doesn’t say is that he’ll do the heavy lifting sourcing the deals and staffing a team of experts who know just about everything there is about appliances – merging experience and the knowledge of what is on trend — all at a price people want. One staff member in particular, ‘Super Al,’ has been in the industry for decades, knowing just about everything you’d ever need to know about appliances. That sort of knowledge goes a long way to help finding the right products to fit your needs and budget.

Lifestyle and functionality go a long way to helping a family live optimally. Whether it’s new furniture or paint, lighting or surround sound, investing in your home is never wasted.

So after you’ve organized your closets, added new accessories. Upgraded your mattress, bought a sofa bed that’s so easy to extract even grandma can set it up, stream a live concert, and pour yourself a glass of wine.

From decor to massage chairs and unique furnishings, Primary Direct Liquidation has a revolving selection stylish inventory.


Primary Direct Liquidation Winnipeg is Manitoba’s liquidator of name brand and high quality furniture, appliances, electronics, building products, clothing and more for the public. We specialize in purchasing and marketing merchandise from overstock, open box, distress situations and everyday current inventory at discounted prices. We offer financing, delivery and professional customer service from some of the most seasoned industry experts. We also offer services of old furniture removal and setup. From sectionals to massage chairs, Bosch to Dyson and everything in between, we have trusted brands at discount prices. Stop in today.

250-1395 Ellice Ave.

Photo credit: James Turowski


You’ve prepped your house for entertaining…now all you need is the wine! For the upcoming holiday season, we have select case specials on tasty wines for hosting and gifting. Today we are featuring the Isla Negra Mix’n’Match 12-pack for $109.95 (plus taxes). About the wines…Isla Negra Cabernet Sauvignon-Merlot has notes of black plum and mocha, with soft tannins and a velvety finish. Isla Negra Sauvignon Blanc-Chardonnay exudes fresh pineapple, grapefruit, and white peach flavours with a crisp finish. Kenaston Wine Market – celebrating 25 years – 1994-2019.

Find Isla Negra in-store at 1855A Grant Avenue and online –


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